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Three Tips to Boost Word-of-Mouth Marketing

October 31, 2017

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The current digital era consists of constant noise and shiny objects, and it can be easy to get carried away or overwhelmed. When you’re in marketing or sales, you’re constantly being told what you should or shouldn’t be doing, verticals you should or shouldn’t be pursuing, and there’s always a hot new social media platform…

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How do you discover and connect with new customers? Maybe you’re a hustler out on the streets looking for new biz.  Maybe you’re an inside sales professional searching through web-sites page a time looking for new prospects.  Or else you’re a cold calling machine that buys lists and starts blasting. Regardless of your approach, it’s…

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A successful sales & marketing process is a science and an art.  This article helps uncover some of the ways to use data and testing to help improve your sales process. Develop a List of Questions & Hypothesis The purpose of data is to answer a question (Ex: Who is my best customer?).  To specify…

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How to Measure Customer Success

October 11, 2017

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Most companies spend so much time focusing on sales and marketing that they forget about an equally important role in creating long-term profitability: customer success.  It’s easy to identify a paying customer so how to you identify a successful customer? The best solution we’ve uncovered for measuring a successful customer is called the Net Promoter…

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If you’re not yet using the power of word-of-mouth marketing, here are some statistics that will change your mind. People are 4 times more likely to buy when referred by a friend. 49% of U.S consumers say friends and family are their top sources of brand awareness. Word-of-mouth has been shown to improve marketing effectiveness…

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Sales Funnel
Sales Funnel: Building a Well Oiled Machine

September 12, 2017

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This infographic covers how to build a more robust sales funnel.  Future articles to follow.

Giving a Great Product Demo

August 19, 2017

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It’s Not About You Or Your Product Your customers could care less about you, your product, your company, etc. All they care about is, can you help them run their business. Will their life be better because of your product or service or not? Don’t ever lead with what you do, lead do what you…

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Twenty-Nine (29) Tips For Better Sales

August 19, 2017

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Understanding the origin of your leads. Value leads more richly. Develop a formula of what it costs to get a lead and what is its worth. Develop a propriety lead generation trick. Do you recognize that marketing leads are more valuable than salesperson leads. Remove lead generating processes from sales and put them in marketing….

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